The first adidas SLVR store in South East Asia is officially opened in Bangkok over the last week. It opens on the same level with their current adidas Originals store in Siam Center. The adidas SLVR (reads Silver) which is a PURE fashion label within the adidas Sport Style Division which house adidas Originals and Y3. The label’s key message is ‘Simply Perfect’. It reflects the new label’s connection to adidas as well as the values of all SLVR products.
The first ever SLVR collection consists of strong basic pieces in simple black and white with accents provided in maroon, orange and shades of blue. The launch collection includes men’s & women’s apparel, footwear and accessories. One of the key products in the collection is ‘7 Piece Shoe’, which consists of a 6 piece upper stitched to a 1 piece outsole; whereas most sneakers are made of at least 25 individual pieces that are glued together. It’s an perfect example of their design ethos – keeping it simple yet sophisticated.
We also took notice of the current SLVR products are made by environmental friendly material such as sustainable organic cotton, soybean fabric, water resistant nylon and coated natural canvas in comfortable and light weight executions, which is perfect for humid weather in this region. This is a big step for adidas to advance further into the fashion world after launching their luxury label Y3.
adidas SLVR store is located at Siam Center, G. Fl, Pathumwan, Bangkok 10330.
More Photos after the click
See more on adidas SLVR Spring/Summer Collection HERE
Posted in Adidas, News, Shop Guide |
