STREEThing

Ali Value Pack:
Ali by adidas celebrates the legacy of Muhammad Ali - boxer, icon, humanitarian, and legend - while contemporizing both Ali and the Trefoil for a new generation or urban menswear consumers.

The “Ali Values Pack” will be adidas most exciting story, featuring works of art by contemporary artists celebrating the values that Ali embodies: Respect, Confidence, Dedication, Conviction, Spirituality and Giving. It is adidas intent to celebrate and commemorate “The Greatest” through a very unique collaborate project that depicts each one of these core values - this collection will be the communiscation focus. The artists are: LeRoy Neiman, Cey Adams, Shepard Fairey, Eric Bailey HVW8, Usugrow.

Available at adidas Originals KLCC and Pavillion stores now: -

Leroy Nieman Respect Pack (purple) - Ali Classic II Respect sneaker, matching tee and Jacket.

Cey Adams Confidence Pack (aloe/fairway) - Ali Classic Confidence sneaker, matching tee and Jacket.

Full Story on adidas Value Pack after the jump

The Project:
Inspired by FW07 Kickoff Travel to the Muhammad Ali Center in Louisville, Kentucky.
Collaborate with 6 well known artists who will re-interpret Muhammad Ali’s six CORE VALUES into works of art.
Art will be based on actual images of The Greatest himself depicting each of the CORE VALUES.
Final art will be used on Track tops, T-shirts, and Footwear to create the most unique and inspiring Ali Collection to date.
Finished art will go “on tour” and be exhibited at Originals Stores during product launch.
Will roll out three Values per quarter for FW07.
Ali is one of the most enigmatic and charismatic figures of modern history and culture, having transcended his role as boxer, capturing the imagination and admiration of fans around the globe. He is truly and without question “The Greatest of All Time”.
Ali´s relationship with adidas dates back to the 1960s when he wore adidas boxing boots for some of his most memorable fights. And while Ali served as the fast-talking, king-of-the-ring inspiration for the 2004 “Impossible is Nothing” campaign, the Ali by adidas collection pays tribute to Mohammad Ali as an icon of style outside the ring first and foremost.
“Ali Values Pack”

Respect: Leroy Nieman
BIOGRAPHY
An extremely popular American painter and print maker, Neiman studied at the Art Institute of Chicago and went on to teach there for a decade before moving to New York City in 1962. Through his art, Neiman has explored contemporary leisure, all the pastimes and places people enjoy, and particularly the world of sports and the world of entertainment. LeRoy Neiman’s style explodes with the dramatic intensity of Abstract Expressionist brush strokes, strokes that pick out action that is strikingly accurate. This unique combination is so appealing that Neiman has brought art into the lives of more people than most post-war American artists put together. He has travelled and exhibited worldwide, from Moscow to Tokyo to Caracas. He has many published books, and has been honored with many awards for his art. He has been the official artist for ABC Television at the 1972 and 1976 Olympic Games and the CBS artist at the 1978 Superbowl. Neiman’s subject matter is broad and universal and his work is exhibited in museums and galleries around the world as well as in private and corporate collections.

Confidence: Cey Adams
BIOGRAPHY
For more than 3 decades, Cey Adams has brought his unique creative vision and spirit to a wide variety of mediums and messages. From film, to painting, graphic and merchandise design, branding, and photography, this New York City native and former graf writer has infused every project that he’s undertaken with style, intelligences, artistry and an undeniable and unwavering allegiance to the possibilities of culture.
After establishing himself in the groundbreaking East Village/underground art scene of the early 80s, he worked and exhibited alongside such influential artists as the late Jean Michel Basquiat and Keith Haring. Cey then took his already palpable talent to the next level by studying painting at the School of Visual Arts.
Soon afterwards, Cey began a long standing professional relationship with hip hop mogul Russell Simmons and joined the creative team at Rush artist management. While there he created logos, tour merchandising, billboards and advertising campaigns for some of the most influential artist in rap music, including Beastie Boys, Run DMC, De La Soul and LL Cool J.