Calling all denim heads, here’s an excuse to go and buy some new jeans AND wear them everyday. Yes, you can tell people that your pants smell like a horse’s backside because you’re wearing them in as part of an online competition. Presented by Nudie Jeans, all you have to do is buy a fresh pair of their dry denims, wear it everyday until March 1st, 2010, and upload photos of the aging-process as you go along.
Each participating country will see one winner getting 500 euros worth of Nudie products, but we know most of you selvage-pervs would probably do it just for the hell of it. If you’re game, head over to Style : Nordic to get your Nudies and the full details as well tips from their denim experts.
Style : Nordic is located at 39 Ann Siang Road Tel: +65 6423 9114.
Source: Mashkulture
Posted in News |
