STREEThing

09/09/09 marks the release date of the NB 999 Feral Collection. Part of the classic 99X series of running shoes that dates back to the early 80s, the 999 model was originally released in 1996 and was New Balance’s most technologically advanced shoe at the time. For the 99X series celebrations running throughout 2009, the company has worked with key retailers Leftfoot (Singapore) and Mita Sneakers (Japan) to reintroduce this iconic New Balance model back into the market.

The NB Feral Creation Collection is part of the ongoing APAC (Asia-Pacific) Project that oversees the development of exclusive releases within the region. The project first started back in 2007 with the NB 574 “Hungry Dragon”, whilst last year saw the project present the NB 576 “China Mask”. This year’s edition stays true to the theme of Asia-inspired lifestyles and culture by drawing on various animals that have left their mark on our urban jungles.

The collection is divided into two sets, one from each retailer, consisting of an exclusive pair that is numbered and limited to 660 units worldwide, as well as general release version that will be more widely available.

Singapore-inspired 999 – design by Leftfoot

Leftfoot has drawn inspiration from the Lion and Peacock, two noble animals that freely roamed the island of Singapore long ago.

Model: CM999 LNH (Lion Head)

The colour of the lion head national symbol, red, is used on the toebox area of the shoe, whilst the other parts are made up of purple and grey coloured materials; Purple as a nod of respect to the Japanese imperial family, and grey to symbolise the concrete jungle. The materials featured include suede, leather, water-repellent nylon and reflective 3M. It also comes complete with a special Feral Creation pull-out drawer shoe-box, extra Tatami mat insoles and an extra set of laces.

Model: CM999 PCK (Peacock)

The colours of the peacock can be seen on the heel area of the shoe, whilst the other parts are constructed from a combination of deep black nubuck and perforated grey leather. The shoe comes with an extra set of laces.

Japan-inspired 999 – design by Mita sneakers

Mita Sneakers have drawn inspiration from the Grey Mouse and Black Crow, two creatures that are known for their parasitical, dirty, tough and resilient characteristics, which they feel represent the modern youth of Tokyo and other urban Asian cities.

Model: CM999 GYM (Gray Mouse)

A variety of materials in several tone of grey have been employed, including suede, stitched leather, faux fur and horse hair. It also comes complete with a special Feral Creation pull-out drawer shoe-box, extra Tatami mat insoles and an extra set of laces.

Model: CM999 BKC (Black Crow)

The jet black colour we usually associate with the Crow has been recreated using several materials which include nubuck, leather and faux horse hair. The shoe comes with an extra set of laces.

The 999 Feral Creation Tier 0 releases will be available in-stores on 09/09/09, with the select stockists being: Mess, Reaction, Solegoodz (China); Juice, SELEVEN Gallery (Hong Kong); Mita, Atmos, Boston Club, Cruction, Hectic, Oshman’s Japan, Undefeated, United Arrows (Japan); Kasina Premium (Korea); Sole What (Malaysia); Qubic, Fridge Freezer Icebox (New Zealand); Leftfoot (Singapore); Leftfoot Taipei (Taiwan); Genesis (Thailand); Colette (France); Solebox (Germany); Flow (Italy); 24 Kilates (Spain); Sneakersnstuff (Sweden); Hanon (UK); Maze (Brazil); 57K (Mexico); HUF, Undefeated, Alife (USA).