The concept behind Nike’s Space Race 2020 campaign is to visualize running in the year 2020. Last year, 18 designers and artists created a series of posters that featured illustrations such as rocket shoes, man races and a modernized little red riding hood.
Abstract icons that represent the future, space travel and technology were used to portray messages like Nike’s classic Just Do It slogan. This year, the Space Race 2020 posters have completed their orbital rounds and will be descending back to earth in wearable mediums that include t-shirts, hoodies and sweaters. The hoody is a teaser of what Nike has to offer.
This collection is an Asia Pacific exclusive and will be available at Nike Sport Culture stores.
Image: Streething
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