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Alphanumeric “Environmental Protection Company” (A#) originally launched in 1998. It is a brand that combined a mixed lifestyle of surfing, skateboarding, snowboarding, car and music. The non-traditional approach to design and marketing of the brand has actually shaped our street culture today.

Alyahsha Owerka Moore, the graphic artist behind Fiberops and Mirka teamed up to rebuild and re-launch the company. Hear what they have to say about the brand’s directions from the interview done by Curiculummag.

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In terms of their new designs, A#’s Spring/Summer collection have already hit the stores. You can see Aly’s touch (think Fiberops) of designs on them. See more designs here.

A# loyalists can pick them up from online stores like Karmaloop and other stockists.

Image/Info: The Hundreds