Jordan Brand, a division of NIKE, Inc., announced the launch of the long-awaited, 23rd iteration of the world’s most respected and innovative basketball shoe franchise, the AIR JORDAN XX3. The AIR JORDAN XX3 celebrates 23 years of a legacy started by the most revered basketball athlete in history…Michael Jordan.
Michael Jordan and legendary shoe designer, Tinker Hatfield, Nike’s Vice President of Innovation Design & Special Projects collaborated on the innovative design behind the handcrafted AIR JORDAN XX3 and in the process created the first basketball shoe in Nike history to embrace the Nike Considered design ethos, where details in the development and design of the shoe seek to reduce waste and allow for the use of environmentally preferred materials wherever possible—all without compromising athletic performance.
The AIR JORDAN XX3 continues the successful tradition by providing fans with a beautiful performance product that is lightweight, low to the ground, breathable, and maximizes comfort. A newly engineered, patent-pending, stitching machine delivers intricate detailing in the upper portion of the shoe. The low midsole profile allows players to be as close to the ground as possible and feel the court. Unique design cues such as the imprint of Michael Jordan’s fingerprint serving as the traction pattern on the outsole and his thumbprint on the back of the tongue lining bring to life the man that makes the franchise so special.
The AIR
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