NEWS: Largest adidas Brand Center, now open in Beijing
What says sport more than the Olympic Games? Not much, so it isn’t surprising to see the world’s biggest sportwear brands pulling out all the stops to catch some of the limelight. Last Saturday, adidas opened their largest ever Brand Center in Beijing, host city of the Olympics. The behemoth of a complex spans 3,170sqm over four floors of the Sanlitun Village Shopping Center, and is set to take the sportswear retail experience to new levels.
One of the highlights is the interactive zones, that use technology normally only available at professional training centres. Patrons will get to test their fitness levels, compare them alongside known atheletes, and receive personalized training recommendations. The Brand Center also houses a juice bar, exhibition area, kid’s zone, rooftop basketball court, and will also offer products from both Sports Performance and Sports Style divisions, so you can get your Y-3, Originals, mi adidas, and anything else 3-stripe related all under one roof.
The adidas Brand Center, Beijing, will serve as a “role model” store of sorts, with elements to be filtered down to adidas concept stores in major metropolitan cities around the world. We hope to see South East Asia getting some of the Beijing treatment sometime in the future.
Source: Hypebeast
