Every year, Nike manages to up themselves in the sportwear technology stakes. With this year being that of the Olympic Games, it is no surprise that Nike has gone full force to showcase their advances in the field. Earlier this year, Nike unveiled the Hyperdunk basketball sneaker, which uses Flywire technology, a method of creating an ultra-lightweight material by fusing nylon threads, sythentic leather and mesh.
The result is one of the company’s lightest basketball kicks ever. Knowing that you have the best support is one thing, being able to see it is another. Just like Air technology before, Flywire can easily be identified by it’s aesthetics - which are the criss-cross wire pattern on the uppers, as can be seen in the pictures above and below.
To promote the development of lightweight products for athletes, Nike Malaysia are holding Project Lightweight, a contest open to college and design students within Malaysia.
The grand prize: an all-expense paid 3-day/2-night trip to the Nike World Headquarters in Portland, Oregon.
Winners will not only get to wander around the grounds, but they will also be given a tour of the ‘Kitchen’, Nike’s mythical development lab that houses their top design talent, who will be open for Q&As.
To enter, design a future lightweight sports products that will enable athletes to achieve better performance, and send it along with an explanation of the design in not more than 200 words to projectlightweight@email-nike.com.my. Participants must submit their designs before 5pm, 31st July 2008.
The Nike Hyperdunk will be released this month at selected Nike stockists; For more details on the contest, head over to the Project Lightweight website.
(Click on images to enlarge)
Posted in Kick Releases, Sneakers |