STREEThing

At long last, the much talked about adidas x Hellboy II Forums and Stan Smith Mids were released yesterday to coincide with the Malaysian movie premiere of Hellboy II: The Golden Army. Although the Forums got the majority vote for the hottest colourway of the collab, the Stan Smith, being much more limited and coming with extra bells and whistles, was the one that got the crowd to queue up.

Thanks to a rather nifty queueing system, implemented with the help of the Komodo NInja crew, everyone got their kicks within half an hour of launch. To keep everyone entertained until the movie premiere, adidas brought in Malaysian graphic/comic artist Michael Chuah, of Gilamon, to work on a live Hellboy painting.

A win-win situation for all, people got tickets to watch the movie, got to see a bit of live art, and most importantly, got their shoes all within an hour - not bad for a sneaker launch. A far cry from a couple of years ago, where our scene was marred by quite a few “questionable” launches. For those that couldn’t make it yesterday, although the Stan Smiths sold out instantly, there are still some Forums available, so head over if you want a piece of hell.

(Click on images twice to enlarge)