SPOTLIGHT: mi adidas
South East Asia may not be getting the highly desirable adidas mi Originals service anytime soon, but we were recently offered the chance to create our own kicks with the performance orientated mi adidas shoe customizing service, and found out there is plenty on offer. The simple service takes around half an hour from start to finish, and can lead to some rather interesting creations. We give you a quick recap on the process.
The customizing process is fairly straightforward. After choosing your desired model and getting a brief by the trained personnel, you are given access to a computer, where you input all your colour and material selections, which provides an instant three-dimensional preview on the choices made. After that, an electronic measuring device reads your exact foot size and feeds it to the computer, which will even give you the choice of choosing separate sizes for each foot.
After you confirm your designs and sizing, an invoice is printed and you can come back for collection three weeks later. Here’s what we managed to cough up, which we’ll describe as a clean colourway that employs a combination of nubuck, patent and normal leather. Yes, we were feeling a little Cinco de Mayo, so sue us.
The mi adidas service is now available at adidas Performance, Lot 5.01, Level 5, Pavilion Kuala Lumpur 168, Jalan Bukit Bintang, 55100 Kuala Lumpur; Tel +603 2141 8178.
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