The simple aesthetics that make the Nike Cortez so popular betray the fact that when it first hit the market in 1972, it featured breakthrough technology through the fusion of a foam midsole, flexible body and a high-gripping rubber outsole. The concept of being lightweight, flexible and having improved cushioning introduced by the Cortez would then go on to become the inspiration for all Nike Sportswear footwear and apparel.
In the 80s, it made a strong connection with the Latin youth residing in the Los Angeles area, as it was the decade that saw a large generation of Latinos being born into the United States. Their passion for an identity that fused Americana with their Latin roots made the Cortez – an American product with a Latin name – more enticing.
Some quotes:
“Everything in LA is spaced out and we would cover a lot of miles just walking so it was a comfortable choice,” Patrick Martinez, artist and graphic designer.
“It was handed down to us through our father, our brothers, our uncles. I always wanted to wear what my family was wearing.” Estevan Oriol, director and photographer.
“There’s nothing better than busting out of a brand new Mercedes S Class CL and you got Cortezs on. It lets these people know a homie made it. It let’s people know you’re from the streets.” Mister Cartoon, tattoo artist and illustrator.
The Cortez today stands as a symbol of what Nike as a company represents – to be revolutionary, technologically advanced, inspired by sport and absorbed by culture. Check back soon for a look at the next step in the evolution of the Cortez – the Cortez Fly Motion.
Hit the jump for more pictures.
The Nike Cortez is available now at selected Nike stockists across South East Asia.
(Click on images twice to enlarge)
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