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Earlier this year, adidas unveiled their ‘atelier‘ store concept in Berlin and New York, which draws inspiration from the expert craftmanship characteristics of an atelier, in order to bestow a finer sense of individuality and creativity to their originals line.

Part of the atelier experience is the mi Originals service, which allows customers to deck either the Superstar or ZX700 in colours and materials of their choice. Although adidas has been offering customizable footwear through their mi adidas service for quite some time, the kicks on offer are solely limited to their performance range.

The mi Originals service will spread to key stores in several major cities later this year, whilst customers in the United States will have access to the service through the adidas e-store. Unfortunately, there are no immediate plans to offer mi originals within South East Asia, but we’re hoping that we will have access to an atelier store sometime in the not too distant future.

Stayed tuned, as later this week we’ll be taking a look into the mi adidas service that is currently available at key adidas stores throughout South East Asia.

What says sport more than the Olympic Games? Not much, so it isn’t surprising to see the world’s biggest sportwear brands pulling out all the stops to catch some of the limelight. Last Saturday, adidas opened their largest ever Brand Center in Beijing, host city of the Olympics. The behemoth of a complex spans 3,170sqm over four floors of the Sanlitun Village Shopping Center, and is set to take the sportswear retail experience to new levels.

One of the highlights is the interactive zones, that use technology normally only available at professional training centres. Patrons will get to test their fitness levels, compare them alongside known atheletes, and receive personalized training recommendations. The Brand Center also houses a juice bar, exhibition area, kid’s zone, rooftop basketball court, and will also offer products from both Sports Performance and Sports Style divisions, so you can get your Y-3, Originals, mi adidas, and anything else 3-stripe related all under one roof.

The adidas Brand Center, Beijing, will serve as a “role model” store of sorts, with elements to be filtered down to adidas concept stores in major metropolitan cities around the world. We hope to see South East Asia getting some of the Beijing treatment sometime in the future.

Source: Hypebeast

QUOLOMO is the latest t-shirt, apparel and lifestyle project from Tokyo. Producing clothing under the central theme: “Design Japanese Culture,” QUOLOMO creations and collaborations draw inspiration from the array of sub-cultures, artists, pop-culture personalities and animated characters of Japan.

QUOLOMO is developed, designed and made in Japan by a global creative team, SEVEN UNDER CO. LTD, which is founded by hobby: tech, photographer Yasumasa Yonehara, illustrator Shiro Nakano, Terutaka Anekawa of nano?universe, stylist Yuki Matsuda, and actress, model and designer, Aki Higashihara.

In traditional Japanese language, QUOLOMO means “wear.” QUOLOMO aims to create wearable garments dedicated to the time tested sensibilities and standards of quality, artistry and originality. Currently QUOLOMO x Kiks Tyo is having their pop-up store at the 6th Floor “Director’s Cut” space of Tokyo’s MARUI Yurakucho in launching QUOLOMO in Japan. Good news is it doesn’t stop right there as this new brand is making its way to the rest of the world soon.

Sole What is the official stockist of QUOLOMO, stay tune for their releases soon

Preview of upcoming QUOLOMO Tee collection after the jump

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Onitsuka Tiger has teamed up with tokidoki for a two year collaboration starting from June 2008. With Onitsuka’s strong beliefs in only creating outstanding athletic products and tokidoki’s modern interpretation of Japanese unique facets in art and culture, gives birth to a ‘perfect blend of function and fashion’.

Created by Italian artist Simone Legno, tokidoki is a colorful world of spiritedly characters that draws influence from Japanese art and culture. Catapulted to fame when co-founder of American cosmetics company Hard Candy came across and fell in love with his tokidoki creations on his personal website in 2003. With that, mapped Simone’s journey to Los Angeles to build the tokidoki brand, and by 2004, tokidoki became a highly sought after lifestyle brand that covers art, apparel and many more

This collaboration showcases what tokidoki is best at, which are positive child-like, whimsical, colouful yet sexy illustrations on OT’s classic model Mexico.

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Sole What will be launching these cute tigers this coming Saturday 7th June

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Alphanumeric is making its way back into the Far East market. The good people of PREDUCE are provide us a sneak preview into their Spring/Summer collection.

Click on the COMMUNITY to view more.

Soon to be available at PREDUCE

Honeyee.com’s finest bloggers, new and old, are coming together for a 100 DAY BLOG RELAY. Check out their new bloggers such as Carri Munden (Casette Playa), DJ Daruma (Dex Pistols), Sarah (Colette) and many more joining the all star influencers lineup.

To commemorate the release of the upcoming blockbuster video game, Metal Gear Solid 4: Guns of the Patriot, Konami have teamed up with Uniqlo to release a collection of six tees inspired by the game. The Metal Gear series is famed for blending stealth and espionage action into a cinematic experience.

Fans will no doubt pick up on the references, with our favourite being the nod to the protagonist’s - Solid Snake - signature move; usage of a cardboard box to hide from the enemy.

The game will be released early June 2008 and the tees will be available around then.

Source: Kotaku via Slamxhype

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New Zealand streetwear store Qubic recently teamed up with Sole Collector Magazine to host the “A Night with Gentry” event. International Jordan Brand Director, Gentry Humphrey, was in-store to provide a special Jordan XX3 presentation, as well as answering questions such as the brand’s future after XX3 and his perspective on retros.

Check after the jump for an in-depth interview with Gentry Humphrey and more pictures from the night, courtesy of Solejam and Frank and Ivy of Qubic.

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