SPOTLIGHT: Nike Sportswear Tokyo Store
Following the launch of first stand-alone retail location of New York City, we are honoured to be given an opportunity to visit the Japan’s NSW Store located at Cat Street, Harajuku Tokyo. This is the first Asian stand alone NSW store which offers exclusive products, an elevated retail experience, and a new “NIKEid Studio” service, which allows consumers to purchase limited release footwear by Nike’s creative partners.
NSW, a pinnacle apparel collection within the Nike Sportswear line, is the apex of what Nike Sportswear represents. The collection is steeped in Nike’s sports heritage and remixed with cutting edge engineering, craftsmanship, and modern design. The complete Nike Sportswear NSW collection, which includes exclusive seasonal Tokyo initiated and designed products, is available at Japan’s NSW Store. This is the only place in Asia where you can get the entire NSW collection.
A new and innovative interpretation of the existing NIKEiD Studio experience, The “NIKEiD Studio” will provide consumer access to exclusive footwear designed by Nike’s long-term creative partners. This “NIKEiD Studio” project will enable these creative partners to share their designs directly with the consumer. The “NIKEiD Studio” will release a limited run of released styles starting in Holiday season.

















