Nike x UNDERCOVER x POP Magazine Fall/Winter 2010
Nike, UNDERCOVER and POP Magazine got together to create a limited hardcover edition of POP’s Fall/Winter 2010 issue. As part of the debut of the collaborative Gyakusou running collection between Nike and Japanese label UNDERCOVER, photographer and filmmaker Jamie Morgan shot the cover, which acts as a prelude to a special 12-page feature about the story of the Gyakusou International Running Association. Each hardcover edition will be autographed and exclusively available at select boutiques worldwide on November 12th, 2010. Dover Street Market in London has them in at GBP20 per copy.