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Stephen Curry and Curry Brand, powered by Under Armour, Unveil Collection Celebrating Bruce Lee’s Life and Legacy



Did you know Steph Curry and Bruce Lee were both born in the Year of the Dragon?


Steph Curry, the three-point king, has straight-up changed the game with his dedication. Guess what? His inspiration is not just from the basketball world; it is also from the legendary Bruce Lee, the martial arts and movie icon. Now, Curry Brand is dropping a special collection in partnership with the legendary Bruce Lee, showing love to the man himself.




A little-known fact is that Bruce Lee was an avid artist, and his art is showcased here, thanks to Curry Brand scoring special permission. They dug up his doodles from movie scripts, cleaned the images up, and applied the sketches on the wrapping paper that comes with each pair of shoes.


But the hidden gems do not stop there, details that pay homage to the martial arts icon include the 'Fire' and ‘Water’ Curry 11 with dragon scale print and shattered glass printed inserts to represent a classic Bruce Lee scene. Plus, the tongue has got a lenticular tag with both Bruce and Steph's logos. The Curry 1 Low Flotro Lux ‘Earth’ from the collection comes in a suede upper, giving a more lifestyle spin to the shoe. Accompanying the footwear are corresponding apparels and accessories that flow with the whole collection’s vibe.

Its greatness meets greatness with the Curry Brand x Bruce Lee collaboration. Drops 5 January 2024 at UA.com and Under Armour Brand Houses across Southeast Asia.

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