Diving into the career of the legendary Hiroshi Fujiwara feels like peeling back layers of a cultural phenomenon that shaped the way we perceive retail and community. From NOWHERE to THE POOL Aoyama, HF never just opened stores; he crafted immersive environments that fostered collaboration and embraced the allure of scarcity, long before the term "third space" became a buzzword in our lexicon. His visionary approach transcended traditional retail, creating vibrant hubs where

In this latest installment of our "Word on the Street" short-form video series, we dive into the legendary Hiroshi Fujiwara, a pioneer who seemingly grasped the essence of collaboration and influence long before they became mainstream concepts. To truly appreciate his impact on the fashion and streetwear landscape, we must journey back to his origins and explore how he shaped the culture we know today.

From gritty job sites to the realm of vintage grails, Carhartt jackets have carved out a unique niche in both the workwear and fashion worlds. These rugged pieces not only embody durability and functionality but have also become a staple in street style, embraced by creatives and trendsetters alike. With their classic silhouettes and timeless appeal, it's no wonder that Carhartt jackets resonate across generations. In this edition of our Word on the Street series, we delve in