Diving into the career of the legendary Hiroshi Fujiwara feels like peeling back layers of a cultural phenomenon that shaped the way we perceive retail and community. From NOWHERE to THE POOL Aoyama, HF never just opened stores; he crafted immersive environments that fostered collaboration and embraced the allure of scarcity, long before the term "third space" became a buzzword in our lexicon. His visionary approach transcended traditional retail, creating vibrant hubs where

In this latest installment of our "Word on the Street" short-form video series, we dive into the legendary Hiroshi Fujiwara, a pioneer who seemingly grasped the essence of collaboration and influence long before they became mainstream concepts. To truly appreciate his impact on the fashion and streetwear landscape, we must journey back to his origins and explore how he shaped the culture we know today.

From gritty job sites to the realm of vintage grails, Carhartt jackets have carved out a unique niche in both the workwear and fashion worlds. These rugged pieces not only embody durability and functionality but have also become a staple in street style, embraced by creatives and trendsetters alike. With their classic silhouettes and timeless appeal, it's no wonder that Carhartt jackets resonate across generations. In this edition of our Word on the Street series, we delve in

Ever found yourself curious about what fuels our " Word on the Street " series? The truth is, the spark for these short-form Instagram videos often ignites during those late-night chats, fueled by our passions and the untold stories just waiting to be shared. As we hit the milestone of one year and 52 episodes, it feels like the perfect time to look back on this wild ride. This special episode isn’t just about celebrating our anniversary; it’s about you, our amazing audience.

In this episode of Word On The Street, we take a look at the innovative spirit of Chitose Abe, whose journey from Comme des Garçons to her own label, Sacai, embodies a daring approach to fashion that challenges conventional norms. Her design philosophy, encapsulated in the mantra "why choose?", seamlessly blends contrasting elements, creating pieces that are both familiar and avant-garde. This unique perspective not only redefines the boundaries of style but also resonates de

He started by repairing soles, a humble beginning that belies the remarkable journey that would see him grace the cover of one of Japan’s most respected menswear magazines. This is not merely a tale of craftsmanship; it is a testament to how passion can forge a legacy that transcends borders and trends. In this episode of Word On The Street we tell the story of how Hong Kong's Leather Healer went from a simple repair shop in a small storeroom to a full on menswear store.

From a rebellious brand to a respected icon, Jun Takahashi of Undercover has crafted a captivating narrative that unfolds through three emotional plot twists. In this episode of WOTS, we delve into the journey that has transformed a once-underground label into a symbol of innovation and artistry. Each twist reveals the passion and resilience behind the brand's evolution, inviting you to reflect on which moment resonated with you the most.

Unpacking the Viral Sensation: Familymart Japan Socks You’ve likely scrolled past the iconic Familymart Japan socks on your social feeds, those bold, whimsical designs that seem to scream for attention. But let’s dive deeper—what’s the real scoop behind this fashion phenomenon? These socks aren’t just another trend; they’re a delightful nod to the quirky charm of Japanese culture, perfectly encapsulated in the spirit of the beloved convenience store chain. Born from the ais

Japan does not celebrate Christmas or Boxing Day sales; instead, they have hatsu-uri (初売り), which are New Year sales that offer unique shopping experiences. If you find yourself in Japan during the New Year, timing is crucial for making the most of these sales. Let us guide you through the essential tips for navigating hatsu-uri, and be sure to stay tuned until the end for a bonus tip that will enhance your shopping adventure. Happy New Year in advance! Are you planning to go

Before vintage clothing became a popular content trend, it was deeply rooted in culture. The JJ (Chatuchak) Market played a pivotal role in shaping Thailand's love affair with vintage apparel, offering everything from Made-in-USA deadstock to iconic Levi’s Big E jeans and rock t-shirts that have been weathered by the Thai heat. If you're planning a visit to JJ Market, we have some essential shopping tips that will enhance your experience. Be sure to watch until the end for va

If Leftfoot shaped how we stylishly walked, then Unusual Running is redefining the way we stylishly run in Singapore 🇸🇬. Do you recall the first pair of shoes you purchased from them? Discover the journey that blends fashion with functionality in running.

Chasing speed and efficiency in sneaker production may be commonplace, but honouring craftsmanship is a rare gem that stands out in today's fast-paced world. This unique collaboration, featuring Crossover from Malaysia, FDMTL from Japan, and Compass from Indonesia, emphasizes the importance of human touch and artisanal quality in design. By bringing together these diverse influences, this partnership not only celebrates regional artistry but also redefines what truly matte

Do you know your military jackets? In this episode of WOTS, we take a quick dive into the 5 most iconic styles of military jackets, exploring their significance and breaking down the key features that define them. Now that you’re informed, which military jacket is your favorite? 🧥

In our latest episode of WOTS, thanks to  JD Sports SG we’re giving you the lowdown on some popular Asics Sportstyle models, focusing on what makes each one unique. Think of it as your cheat sheet to spotting the differences, helping you figure out which kicks vibe best with your style and activities. We’ll dive into the distinct features, design elements, and performance aspects that set these models apart, ensuring you have all the information you need to make an informed c

Before “Made in Japan 🇯🇵” became a symbol of world-class craftsmanship, there were five pioneering brands in Kansai that were rewriting the history of denim 👖 in remarkable ways. These innovative companies not only transformed the fabric itself but also set the stage for a global appreciation of Japanese denim culture. This episode of WOTS dives into The Osaka Five, showcasing how each brand, while distinct in style, shares an unwavering obsession with quality and authenti

A denim jacket is a versatile wardrobe essential that has remained timeless across fashion trends, available in various styles like the classic trucker, oversized, cropped, and embellished designs. The iconic style started with Levi's, as their Type I, Type II, and Type III jackets, each influencing culture throughout the decades. Watch our latest WOTS episode to find out more!

Modernity meets denim tradition. Join us as we delve into the world of  Levi's  BLUE TAB™️ - a premium line that redefines everyday wear. Expect elevated silhouettes that reimagine the essence of Levi’s®️ beyond its iconic Red Tab. Would you be adding pieces from BLUE TAB™️ to your wardrobe?

@oao_footwear is redefining footwear with innovative designs and cutting-edge technology. OAO blends style, comfort, and sustainability, setting new standards in the industry. Whether you're an athlete, fashion enthusiast, or value comfort, OAO offers something to enhance your experience with quality and environmental commitment. Each shoe is crafted for today's consumers, combining aesthetics with functionality. Planning a trip to Japan? Visit the OAO store, more than just

What do Ivy League schools have to do with Japanese menswear? This week on Word on the Street, we dive into Prep Ivy — the campus look that Japan perfected and transformed into the City Boy lifestyle and beyond. The influence of Ivy League fashion can be seen in the meticulous attention to detail and the unique interpretations of classic styles that define Japanese menswear today. From tailored blazers and crisp button-down shirts to the artful layering of accessories, Japane

Southeast Asia is increasingly making its mark on the world stage, and one of the key figures in this movement is @joechia , who is redefining the concept of going global from Malaysia. With a unique vision and a commitment to showcasing the rich cultural heritage of the region, Joe Chia has transformed his humble beginnings into a remarkable journey of success and innovation. His story serves as an inspiration for many aspiring entrepreneurs and creatives in Southeast Asia,