Japan didn’t follow fashion — it curated it 🧠🧥. From BEAMS to FREAK’S STORE, these select shops shaped how Japan gets dressed. Want the...

What kind of fashion store puts Supreme next to Prada… and serves carrot cake? Welcome to Dover Street Market. Which DSM is your favourite?

First sneaker customiser from 🇸🇬 Asia to score an official Nike Dunk SB?  Mr. Sabotage  did it first. From a camo Air Force 1 posted on...

This June, we’re not just attending Paris Fashion Week, we’re showing up with a curated showroom of Southeast Asia’s most exciting...

Who’s Who in the CDG Universe 👩🏻‍🎤👨🏻‍🎤🧑🏼‍🎤 What if I told you Comme des Garçons has its own Marvel-style creative universe? From...

Ever noticed that small yellow octagon under your sneakers? Most people walk on it without knowing what it really means — or why it even...

From black-on-black rebellion to redefining what fashion could be, Rei Kawakubo built Comme des Garçons on her own terms—watch the story...

Why the hype around the 1300JP? Only once every 5 years... this iconic New Balance sneaker is released — and when it is, it's a...

The story of the Popeye magazine that sparked Japan’s Americana wave—and created the City Boys movement. Are you a City Boy?

Why did New Balance go Grey — and end up defining sneaker culture? This week’s WOTS breaks down how one quiet color became the loudest...

It started with a doodle… and ended up changing street culture forever. What’s your favorite Vans Old Skool colorway?

Customizing sneakers since 1966? Word On The Street takes you back where  Vans '  story began What’s your favourite Vans?

Who started Japanese streetwear? Let WOTS introduce you to these 5 Urahara Senpai 😎😎😎😎😎 So who is your favourite?

Where do Tokyo’s cool guys get their cuts?💈 💈 💈 Would you book a barber appointment in your next Tokyo trip?

Who started the cool running crew trend way back in 2010? WOTS got you covered—this is the story of Jun Takahashi and Gyakusou. Do you...

Unboxing this mystery 📦 in this Word On The Street! They will be available on  Goat  &  Flight Club  on March 22nd, would you cop a pair?

Who makes those amazing custom jewellery for the stylish ASAP crew? WOTS is about to let you in on the secret 🤫 Making your appointment...

Un-gatekeeping our favourite izakayas in Harujuku. Word on the Street izakaya 🏮 edition! Don’t miss out!

This 2025 Sneaker Loafer wave hits differently! Is this the beginning of something?

🔍 Decoding Levi’s Tabs 🔴🟠🔘🔵: What Do They Mean? In this episode of WOTS, we break down the different Levi’s tabs—from the iconic Red...