Unpacking the Viral Sensation: Familymart Japan Socks You’ve likely scrolled past the iconic Familymart Japan socks on your social feeds, those bold, whimsical designs that seem to scream for attention. But let’s dive deeper—what’s the real scoop behind this fashion phenomenon? These socks aren’t just another trend; they’re a delightful nod to the quirky charm of Japanese culture, perfectly encapsulated in the spirit of the beloved convenience store chain. Born from the ais

Japan does not celebrate Christmas or Boxing Day sales; instead, they have hatsu-uri (初売り), which are New Year sales that offer unique shopping experiences. If you find yourself in Japan during the New Year, timing is crucial for making the most of these sales. Let us guide you through the essential tips for navigating hatsu-uri, and be sure to stay tuned until the end for a bonus tip that will enhance your shopping adventure. Happy New Year in advance! Are you planning to go

Before vintage clothing became a popular content trend, it was deeply rooted in culture. The JJ (Chatuchak) Market played a pivotal role in shaping Thailand's love affair with vintage apparel, offering everything from Made-in-USA deadstock to iconic Levi’s Big E jeans and rock t-shirts that have been weathered by the Thai heat. If you're planning a visit to JJ Market, we have some essential shopping tips that will enhance your experience. Be sure to watch until the end for va

If Leftfoot shaped how we stylishly walked, then Unusual Running is redefining the way we stylishly run in Singapore 🇸🇬. Do you recall the first pair of shoes you purchased from them? Discover the journey that blends fashion with functionality in running.

Chasing speed and efficiency in sneaker production may be commonplace, but honouring craftsmanship is a rare gem that stands out in today's fast-paced world. This unique collaboration, featuring Crossover from Malaysia, FDMTL from Japan, and Compass from Indonesia, emphasizes the importance of human touch and artisanal quality in design. By bringing together these diverse influences, this partnership not only celebrates regional artistry but also redefines what truly matte

Do you know your military jackets? In this episode of WOTS, we take a quick dive into the 5 most iconic styles of military jackets, exploring their significance and breaking down the key features that define them. Now that you’re informed, which military jacket is your favorite? 🧥

In our latest episode of WOTS, thanks to  JD Sports SG we’re giving you the lowdown on some popular Asics Sportstyle models, focusing on what makes each one unique. Think of it as your cheat sheet to spotting the differences, helping you figure out which kicks vibe best with your style and activities. We’ll dive into the distinct features, design elements, and performance aspects that set these models apart, ensuring you have all the information you need to make an informed c

Before “Made in Japan 🇯🇵” became a symbol of world-class craftsmanship, there were five pioneering brands in Kansai that were rewriting the history of denim 👖 in remarkable ways. These innovative companies not only transformed the fabric itself but also set the stage for a global appreciation of Japanese denim culture. This episode of WOTS dives into The Osaka Five, showcasing how each brand, while distinct in style, shares an unwavering obsession with quality and authenti

A denim jacket is a versatile wardrobe essential that has remained timeless across fashion trends, available in various styles like the classic trucker, oversized, cropped, and embellished designs. The iconic style started with Levi's, as their Type I, Type II, and Type III jackets, each influencing culture throughout the decades. Watch our latest WOTS episode to find out more!

Modernity meets denim tradition. Join us as we delve into the world of  Levi's  BLUE TAB™️ - a premium line that redefines everyday wear. Expect elevated silhouettes that reimagine the essence of Levi’s®️ beyond its iconic Red Tab. Would you be adding pieces from BLUE TAB™️ to your wardrobe?

@oao_footwear is redefining footwear with innovative designs and cutting-edge technology. OAO blends style, comfort, and sustainability, setting new standards in the industry. Whether you're an athlete, fashion enthusiast, or value comfort, OAO offers something to enhance your experience with quality and environmental commitment. Each shoe is crafted for today's consumers, combining aesthetics with functionality. Planning a trip to Japan? Visit the OAO store, more than just

What do Ivy League schools have to do with Japanese menswear? This week on Word on the Street, we dive into Prep Ivy — the campus look that Japan perfected and transformed into the City Boy lifestyle and beyond. The influence of Ivy League fashion can be seen in the meticulous attention to detail and the unique interpretations of classic styles that define Japanese menswear today. From tailored blazers and crisp button-down shirts to the artful layering of accessories, Japane

Southeast Asia is increasingly making its mark on the world stage, and one of the key figures in this movement is @joechia , who is redefining the concept of going global from Malaysia. With a unique vision and a commitment to showcasing the rich cultural heritage of the region, Joe Chia has transformed his humble beginnings into a remarkable journey of success and innovation. His story serves as an inspiration for many aspiring entrepreneurs and creatives in Southeast Asia,

Stop calling it thrifting — in Japan, the concept of resale has been elevated to an art form, particularly through the unique charm of furugiya 古着屋. These vintage shops are not merely places to find bargains; they represent a rich legacy of fashion and culture, where each piece tells a story and carries history. As you explore our recommended choices, you'll discover the beauty and craftsmanship behind these curated selections. 💡 Bonus tip: If you’re inspired to declutter yo

From a simple holiday trip that sparked a passion to a full-blown skate legacy, this is the inspiring story of Preduce 🛹 🇹🇭. What began as a modest venture has transformed into a significant player in the skateboarding community, showcasing the power of dreams and dedication. This WOTS episode is dedicated to Simon and the entire Preduce crew — their impact on the skate scene is undeniable, and we miss you, G 🤍!

From Johor Bahru to the world 🌏  Crossover 's   Jem  built a portal that plugged Malaysia straight into Japan’s best, lifted local voices, and even brought icons like Poggy into the mix.

The first store in Singapore to score collabs with global sneaker brands 👟 Here’s the story of  @limitededt_sg

Behind the brands you know, there’s a name you should know: SK8thing. From BAPE’s Ape Head to the BBC Arch logo, even hidden fingerprints on Undercover, Neighborhood & WTAPS — he’s the most discreet senpai in Japanese streetwear.

How did two ex-Nike execs and a PBA legend build a basketball empire in the Philippines…and eventually score the first Jordan collab in...

Tokyo’s vintage sneaker scene hits different. We hit up 3 of the best — from museum-level archives to low-key legends with serious heat....