Diving into the career of the legendary Hiroshi Fujiwara feels like peeling back layers of a cultural phenomenon that shaped the way we perceive retail and community. From NOWHERE to THE POOL Aoyama, HF never just opened stores; he crafted immersive environments that fostered collaboration and embraced the allure of scarcity, long before the term "third space" became a buzzword in our lexicon. His visionary approach transcended traditional retail, creating vibrant hubs where

In this latest installment of our "Word on the Street" short-form video series, we dive into the legendary Hiroshi Fujiwara, a pioneer who seemingly grasped the essence of collaboration and influence long before they became mainstream concepts. To truly appreciate his impact on the fashion and streetwear landscape, we must journey back to his origins and explore how he shaped the culture we know today.

From a rebellious brand to a respected icon, Jun Takahashi of Undercover has crafted a captivating narrative that unfolds through three emotional plot twists. In this episode of WOTS, we delve into the journey that has transformed a once-underground label into a symbol of innovation and artistry. Each twist reveals the passion and resilience behind the brand's evolution, inviting you to reflect on which moment resonated with you the most.

Who started Japanese streetwear? Let WOTS introduce you to these 5 Urahara Senpai 😎😎😎😎😎 So who is your favourite?

Who started the cool running crew trend way back in 2010? WOTS got you covered—this is the story of Jun Takahashi and Gyakusou. Do you...