TALKING ABOUT THE AIR JORDAN 1 IN 2025

Moments in time, sneakers that transcend performance purpose, movers and shakers, buzzworthy-makers. We bring you “WORD ON THE STREET”, a new editorial feature where we spotlight topics in street culture that are borne out of conversations, typically had between our friends and family, that are shaping the culture and interwoven industries it touches.

To kick it off in 2025, it’s the anticipated celebration of the 40th anniversary of Jordan brand, and specifically, the era defining Air Jordan 1.

Would this be a turning point for Jordan brand, and a chance for it to reconnect with new consumers, while maintaining their bond with loyalist fans?

Let us know what you think. What’s the word on the street?