BEAMS SINGAPORE LAUNCH PARTY
Updated: 1 day ago
An evening with Beams Singapore — congratulations on the grand opening! We caught up with the crowd who turned out to celebrate BEAMS' first-ever standalone store in Singapore, capturing the style on show at New Bahru.
What Is BEAMS Japan?
Founded in 1976 in Harajuku, Tokyo, BEAMS was one of the first labels in Japan to introduce the "select shop" concept — curating imported American casualwear, in-house labels, and lifestyle goods under one roof, at a time when that format didn't yet exist in the country. Five decades on (2026 marks the brand's 50th anniversary), BEAMS runs close to 170 stores across Japan and a tightly kept network of roughly ten more worldwide, in cities like Paris, London, Milan, New York, Hong Kong, Bangkok, China, and Taiwan.
BEAMS Singapore at New Bahru
This launch marked BEAMS' first standalone store in Singapore — before this, the label was only available locally through a shop-in-shop at Lumine Singapore in Raffles City. Set inside New Bahru's Factory Block, a lifestyle complex built within a former school building, the store carries a tightly edited mix of BEAMS' own line and Demi-Luxe BEAMS across menswear and womenswear, alongside exclusive Singapore merchandise and a rotating cast of guest labels. True to BEAMS' pop-up-first approach, it opened as a limited-time concept rather than a permanent flagship — worth checking @beams_singapore for its current status before you head down.
Visiting BEAMS Singapore
Address: 58 Kim Yam Road, #01-03, Factory Block, New Bahru, Singapore 239359 Opening hours: Daily, 11am – 9pm
FAQ
Is BEAMS Singapore a permanent store? No — it opened in April 2026 as a limited-time concept at New Bahru, BEAMS' first standalone space in the city after previously operating only as a shop-in-shop at Lumine Singapore.
What does BEAMS Singapore sell? A curated edit of BEAMS' own label and Demi-Luxe BEAMS across menswear and womenswear, plus exclusive Singapore merchandise and rotating guest brands.
Where is BEAMS Singapore located? At New Bahru's Factory Block, 58 Kim Yam Road, #01-03, Singapore 239359.An evening with @beams_singapore. Congratulations on the grand opening!
