Bell & Ross latest timepiece in the aircraft dashboard-inspired BR-03 series takes design inspo from the Artificial Horizon Indicator and is limited to just 999 pieces worldwide.
So What Is An Artifical Horizon Indicator?
At the heart of the design reference is the Artificial Horizon Indicator, one of the most emblematic instruments on an aircraft’s dashboard and solution for early aviation problems. Back in the day, aviation pioneers could only navigate by sight, so they had to guide themselves by observing natural elements, notably mountains or the sea, and often had to follow railways on the ground to trace their route. This was difficult enough as is, but made even more hard at night or in clouds, especially at high speeds. To compensate for the lack of natural information, engineers invented a fundamental gyroscopic cockpit instrument for navigation: the Artificial Horizon Indicator. Along with the airspeed indicator, altimeter, turn coordinator, gyrocompass, and vertical speed indicator, the attitude indicator – its other name – is part of the essential instruments on a dashboard. Thanks to this vertical-axis gyroscope, the pilot can always control the aircraft’s attitude and tilt, as the instrument indicates in real-time the angle of pitch or dive relative to the horizon.
How Did Bell & Ross Interpret It Into The Watch Design?
Transposing this iconic heritage into a design aesthetic for the BR-03 Horizon involved combining the illustration of the earth and the silhouette of the aircraft, as it symbolizes the philosophy of instrument flight. This figurative representation takes the form of a sphere divided by a line. The upper part, blue, represents the sky, while the lower part, dark, symbolizes the earth. In the center, the aircraft appears schematically with its wings represented by two red lines. The outer dial graduation indicates the aircraft’s lateral tilt angle, while the center one shows the pitch. Combining the round and the square, the identity shape of the House, the BR-03 Horizon replicates the design of this highly symbolic aeronautical tool present in all cockpits.
Sophisticated at first glance, the new BR-03 Horizon proves intuitive and offers easy reading thanks to the two hands adjusted to the finely graduated inner bezel. The large white hand indicates the minutes. The large bicolored hand, black and white striped, marks the seconds. The hour indication is directly represented by the central disk forming the dial. It features a large central indicator arrow that serves as the hour marker. Readability is one of the primary concerns of aeronautical instrument designers. Everything must be evident to the pilot. Simple yet precise. The challenge is no different when designing a watch. For Bruno Belamich, Bell & Ross’s Creative Director, the clarity of a dial, even complex, is essential.
Evocative of the aeronautical universe, the BR-03 Horizon is also a style element and an indicator of a shared passion for aerial adventure. Technical, the 41 mm case, water-resistant to 100 meters and adorned with an antireflective sapphire crystal, is dressed in micro-blasted black ceramic. Efficient, this watch is equipped with the automatic mechanical movement BR.CAL-327. Robust and inspired by pilot equipment, the black rubber strap is interchangeable and can be alternated with an orange velcro strap.
The ultimate instrument-watch collection, the BR-03 range has been at the heart of Bell & Ross’s creations since 2010. The full extent of the Franco-Swiss watchmaking house’s creativity is expressed here to successfully transfer aircraft dashboard indicators to the wrist. An identity piece of Bell & Ross, the BR-03 line is known for its shape, featuring specific elements like the four screws in the corners of the square case, and recognized for its functionality directly inspired by the aeronautical universe.
Last year, the BR-03 Gyrocompass watch provided a horological interpretation of the gyrocompass, another essential navigation instrument for pilots. Bell & Ross continues today to compose its dashboard of horological instruments with a new timepiece rich insymbolism.
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