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INSIDE NB CHINA'S GREY ROOM

The @newbalance 🇨🇳 Runway exhibition was held in conjunction with the main Runway show at Tank Shanghai. The exhibition, housed in an empty oil tank, was open to the public over the weekend (22-24 Sept); and took guests on a journey through New Balance’s timeline - from the year 1906 till present day.


The main highlight of the exhibition was the Grey Room, an immersive space that chronicled iconic models from the brand, and featured a towering MADE centrepiece.

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