STORIES FROM NIKE'S CO.JP ERA WITH SHIGEYUKI KUNII OF MITA SNEAKERS

In this episode of Archive Room we travel to Ueno, Tokyo, to speak with Mita Sneakers Creative Director Shigeyuki Kunii on some of his highlights from the CO.JP period, where Nike Japan was producing some of the most interesting collaborations and Japan-exclusive releases that drove sneakerheads into a frenzy.

Now with globalized releases and collabs being the new-normal, that period of time seems long gone, but for sneaker collectors from the late 90s to the 00s, it is far from forgotten. Shige-san tells us some untold stories regarding the design aspects of some of his numerous works.