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WHAT'S ASICS' FORMULA FOR A GREAT COLLAB?

  • sthing
  • Jul 27, 2025
  • 1 min read

Updated: Aug 25, 2025

Why does ASICS use “Sound Mind, Sound Body” as their tagline?


There’s a reason - and it says a lot about how they approach collaboration. Not just hype. Not just fashion. Something deeper is at play.


Which ASICS collaboration is your favourite?

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