INSIDE NEW BALANCE RUN HUB: THE FIRST IN SOUTHEAST ASIA

Kuala Lumpur just got something new for runners, and it’s not just another store. New Balance has opened its first Run Hub in Southeast Asia at Suria KLCC, a space built around movement, connection, and the idea that running should feel accessible to everyone.

Think of it as part clubhouse, part performance lab. The New Balance Run Hub is a place where runners can meet, test shoes, get their feet scanned, or simply hang out before and after a run. You can store your bag, loan a pair of shoes for a loop around KLCC Park, or get your stride analysed with a 3D foot scanner that helps match you to the right pair.

Following the concept’s success in Japan and China, the KL edition brings that same spirit of connection to the region. It’s a space designed for flow, open, clean, and quietly energetic. You’ll find the usual performance gear, but also corners that make you want to linger and talk about your next run instead of rushing out. It’s a community spot that treats running as more than a sport, something social, mindful, and deeply human.

On offer is the full spectrum of New Balance's most popular running footwear, from everyday trainers (Fresh Foam 1080X and 860, FuelCell Rebel) to race day favourites (FuelCell SuperComp series), alongside a range of apparels and accessories for you to get geared up.

To celebrate the opening, the Run Hub is hosting two weeks of community runs, creative activations, and small surprises from 1 to 16 November. Visitors can create their own digital avatars, join group sessions around the park, or just stop by to grab a cold drink and connect with fellow runners.

Once the celebrations wrap up, the Run Hub stays active year-round. Services like bag storage, daily shoe trials, and 3D foot scanning will always be available, simple touches that make it easier for anyone to step into running at their own pace.

And for those curious about what’s next in the lineup, the space also previews the Fresh Foam X 1080v15, New Balance’s newest take on comfort and performance. The shoe features a new Infiniōn midsole foam for better cushioning and energy return, built for everything from morning jogs to marathon miles.

We know runners aren't normal, and the New Balance Run Hub is built to meet you wherever you are, however you run.

New Balance Run Hub, Suria KLCC

Lot 153-155, First Floor, Suria KLCC

Kuala Lumpur City Centre, 50088 Kuala Lumpur

Malaysia

Open daily, 10AM to 10PM