There’s a quiet confidence that comes with a New Balance release. No loud slogans, no forced statements. Just some of the best sneakers your feet could ever ask for - form, function, and that familiar sense of purpose that comes from knowing you are in perfectly cushioned hands, or in this case, feet. The ABZORB 2010 and 2000 might share the same sole technology, but their personalities couldn’t be more different. Before both pairs came along, ABZORB cushioning was already pa

Kuala Lumpur just got something new for runners, and it’s not just another store. New Balance has opened its first Run Hub in Southeast Asia at Suria KLCC, a space built around movement, connection, and the idea that running should feel accessible to everyone. Think of it as part clubhouse, part performance lab. The New Balance Run Hub is a place where runners can meet, test shoes, get their feet scanned, or simply hang out before and after a run. You can store your bag, loan

Why the hype around the 1300JP? Only once every 5 years... this iconic New Balance sneaker is released — and when it is, it's a...

Here’s a plot twist, did you know most Asians have low arches? Our arches tend to keep it closer to the ground, literally. Low arches...

Why did New Balance go Grey — and end up defining sneaker culture? This week’s WOTS breaks down how one quiet color became the loudest...

In a world obsessed with loud branding and trend-chasing saturation, grey is the anti-hype flex. And no brand has claimed this...

Step right up, it's the New Balance Newsstand Pop-up! The pop-up is a modern take on the notable newsstand, and spotlights the 740 and...

New Balance and Kim Dohee, from experimental label XLIM, come together to introduce the archival 509 model. Conceptualised to the theme...

The New Balance Running Hub in Shanghai is the go-to destination for any runner. Whether you’re a casual runner or training for your next...

Close up 👀 at the “Grey Titan” 3-Way Collab The  invincible  x  N.Hoolywood  x  New Balance  M1906NIH features a blend of different...

A Fun Guy 🏀😶🏀 #NBA  superstar /  #NewBalance  basketball athlete  #KawhiLeonard  caused a frenzy this Summer by leading the ...