ON SS'26 PREVIEW AT PFW '25

Stepping into the On S/S’26 showroom felt like walking into the future, one designed for movement, precision and performance. From next-gen running innovations to court-ready tennis silhouettes and elevated lifestyle builds, the brand continues to shape what sports can look and feel like.

A curated archive of Loewe x On reminded us how far the bar has been pushed in technical-luxury design, while the new PAF collection spotlighted what’s next with moody palettes and boundary-blurring forms. Tech-driven, quietly radical, and built for all terrains, this was more than a showroom, it was a preview of possibilities.